aurel McLay is a thought leader renowned for her breakthrough work in getting people fully connected into their own unique genius, purpose and selling style . In other words, helping people to unlock their own uniqueness and create an associated personal marketing plan to share that with those who matter.
Many people who are thought leaders or in any kind of professional/coaching/healing services know that they have an element of business development required in their role, and many of them not only don’t like it, they simply don’t know how to get themselves known. What is required is a potent combination of both professional and personal development to ensure that individuals truly illuminate and celebrate their value through a relevant and agreeable sales process.
As a successful entrepreneur (her first company ITmaniacs ranked #2 on the Deloitte Fast 50) and previously an owner of a specialist sales recruitment company, Laurel has a deep understanding of what it takes to be commercially successful.
She was lucky enough to be a foundation mentor for the hugely successful Thought Leaders Business School in Australia, which partners speakers, authors, trainers, mentors, facilitators and coaches to make a profound difference on the planet, through focusing on message and positioning. Laurel is currently an Ambassador for this program.
Regarding the personal development side of the equation, personal growth and human behaviour is another passion, and Laurel has a background in Psychology and is an Evolved Leadership certified coach (Sally Anderson’s breakthrough program). She has invested significantly in exploring the concept of what it is to be human. In so many instances it is ourselves who are our biggest enemies in the road to our success, and with ample ammunition from her own growth path, she now ‘calls the elephant in the room’ when she observes someone holding themselves back because of their own limiting beliefs.
Laurel now regularly speaks and delivers workshops on many subjects related to business development, cracking open genius, and celebrating the subsequent personal and professional transformations.
She is the Careers Expert on the Paul Henry show and published her first book ‘Lead Generation – 21st Century Strategies to ignite your sales’ (now called ‘More Walk, Less Talk) in February 2015.
Her next two books ‘More Heart, Less Hype’ and ‘More Care, Less Crap’ will be published in 2016.